Blog

The hospitality industry faces a perception gap regarding the demands of the job. Coaching and mentoring help managers achieve results faster and motivate teams more effectively.

Personalization isn't just about segmenting guests. Break old habits and turn every contact into a reservation. Direct booking, AI, revenue management 2.0, and social media.

You can only discover your true potential in managing a lodging facility if you know the key performance indicators (KPIs). Up to 80% of a revenue manager’s work is analytical.

Virtual reality is becoming a common part of hospitality education. PHC, in collaboration with CPI Hotels, demonstrates how modern technology makes it possible to practice real-life scenarios.

Before you sit down to your Christmas Eve dinner, try to take a moment to reflect on this past year. Three principles for making 2026 a success.

In the age of Big Data, the traditional division of hotel guests into corporate and leisure categories is hopelessly outdated. An analysis of the behavior of more than 9,000 guests reveals that the key to success is not intuition, but sophisticated segmentation.

Data clutter can turn building a data warehouse into a nightmare

Online recruitment has become a key tool for hiring employees. Traditional methods are no longer enough. Tips for preparation, common mistakes, and practical uses of social media.

Business Intelligence can be a blessing, but the road to it is fraught with challenges.

Test article by Kači, a supplier